ALLie was a startup idea that was the brainchild of a technical race company. The overall goal was to create a product with an image that could be shelved at the Apple Store fitting in like a family of the inspired design style.
Starting from scratch, a complete brand was birthed. In a short 8 months, the companies branded image, iconography, marketing, packaging, website, app and tradeshow was created to promote the product’s launch.
In tandem, the IC720 industrial brand was created following the same formula for success.